CREATIVE DIRECTOR
Hello from the other side
In his final year of university, Dunstan won a tagline writing competition—and a trip to Melbourne to exchange a handshake with Roger Federer. Sans sanitiser. The experience was life-changing, nevermind that he didn’t even know who the tennis superstar was, or how to play tennis. Armed with a false sense of confidence in his copywriting, he bashed his way into advertising.
Dunstan’s lucky streak continued over the years, with opportunities to create ideas for accounts including McDonald’s, KFC, Qatar Airways, BMW, Wildlife Reserves Singapore, Electrolux, ESPN, HBO, Singapore Book Council and Breast Cancer Foundation. While working on the potent combination of Health Promotion Board and a fast food brand, he experienced a brief bout of split personality disorder.
Along the way, Dunstan has picked up fancy pieces of metal at major shows, including a Cannes Gold Lion, Effies Gold and Adfest Grand Prix. He has also co-chaired the Singapore Gong Awards.
Today, tennis still holds a special place in Dunstan’s heart. He loves using tennis balls to massage his muscle knots—probably caused by working in advertising.
The Shiny Stuff
Cannes Lions
1 Gold Lion (Press)
1 Silver Lion (Outdoor)
1 Shortlist (Grand Prix for Good)
3 Shortlist (Promo & Activation, Media, Film)
D&AD
1 Graphite Pencil (Press Advertising)
7 Wood Pencil (Poster, Integrated, Physical & Digital)
2 Wood Pencil (Press)
4 Shortlist (Design, PR, Graphic Design, Integrated)
One Show
1 Silver (Print)
2 Bronze (Print, Outdoor)
9 Merits (Print & Outdoor, Direct Marketing, PR, Creative Use of Tech)
1 Merit (Public Service/Non-Profit)
London International Awards
1 Gold (Print)
3 Bronze (Film, Print)
1 Finalist (Print)
New York Festivals
1 First Prize (Print)
2 Second Prizes (Print & Outdoor)
3 Third Prizes (Print & Outdoor)
2 Finalists (Outdoor)
1 United Nations DPI Award Finalist
CLIO
3 Silvers (Outdoor, Press)
2 Bronze (Press, Direct)
1 Shortlist (PR)
Spikes
2 Silver (Print, Design)
6 Bronzes (Film, Outdoor, Brand Exp & Activation, PR)
8 Shortlist
(Film, Mobile, Media, Social & Influencer, PR, Print & Poster Craft, Design)
Effies
1 Gold
2 Finalists
AdFest
1 Grand Prix (Grande for Humanity)
2 Gold (Outdoor, Print Craft)
2 Bronze (Design, Direct)
FWA Mobile of the Day
Mobile of the Day Winner
YoungGuns International
Top 10 Finalist Team
Ad Stars
1 Gold (Public Service Advertising)
2 Shortlist (Print, Public Service Advertising)
Creative Circle Awards
8 Golds (Press, Outdoor, Direct, Promo & Activation)
6 Silvers (Outdoor, Press, Media)
17 Bronze (Press, Outdoor, Integrated, Film, Film Craft, For Good)
2 Shortlist (Outdoor, Promo and Activation)